This is your roadmap.
A clear, proven path to grow your AI startup from $0 to $10M in ARR—and beyond.
It’s built on the real journeys of over 1,000 tech companies— like DeepL, Lambda Labs, and Canva—that scaled from $0 to $100M ARR in just a few years.
What did they have in common?
They didn’t guess.
They hired and raised money at the right times.
They mastered the right steps in the right order.
With Sam, you’ll walk that same path.
You’ll be guided using proven frameworks, used at the right time.
You’ll have someone beside you—not just telling you what to do, but helping you build the skills to become a world-class entrepreneur.
Because it is not only about building a fantastic product, it is also about knowing how to sell it!
🔁 The 8 Milestones That Power Real Growth
This roadmap breaks the journey into 8 milestones—they need to be followed chronologically because each one unlocks the next:
- ICP – Know exactly who you’re building for
- MVP – Solve the ICP problem with just enough product
- Pricing & Packaging – Make your offer clear and irresistible
- Founder-led Growth – Learn how to get traction yourself
- GTM Metrics – Know what to measure (and what to ignore)
- GTM Org Structure – Start building/hiring a team that sells
- GTM Process – Build repeatability into your motion
- Predictability – Lay the groundwork for scale
Each milestone comes with:
- Clear frameworks (no more trial and error)
- Tactical exercises (honing your skills)
- Templates, benchmarks, and real-world examples
- Tasks to complete and achievements to unlock
As you move forward, you’re not just building a business—you’re becoming the kind of founder who can take it all the way.
By the time you hit $10M in ARR, you’ll be ready for the next mountain.
With the tools. The knowledge. The habits.
And a battle-tested companion by your side.
Let’s get to work.