Helping founders thrive has become my life’s mission.
Hi, I’m David Gordillo, but you can call me DG.
I’ve spent the last 15 years deep in the SaaS trenches.
I’ve been a founder (twice), a CRO, an angel investor, and a consultant.
I’ve had wins. I’ve had losses. And if there’s one truth I’ve learned the hard way, it’s this:
Starting a company is not the hardest part.
Staying on the quest, is.
After my second startup didn’t work out, I made a decision:
I’d become the kind of partner I always wished I had.
Someone who truly understands the emotional and strategic weight of building something meaningful from nothing.
So I returned to being an operator. I saved money. I got sharper. And I began working shoulder-to-shoulder with some of the most exciting companies in tech, Dropbox, DeepL, Lambda Labs, a very well-known rocket launcher company, a robot company from Boston, and many others (some testimonials here). Helping them build their revenue engines, and often, their confidence.
It was rewarding, but still limited in scale.
I kept thinking:
What if I could do this at scale?
What if I could help thousands of founders instead of just a handful?
That’s why I created Samwise.
Sam is more than just a tool. He’s a companion in your growth journey.
He listens. He guides. He doesn’t quit when things get hard.
He’s trained on everything I know about GTM strategies and execution:
- Not only from fantastic theoretical sources like Lean Startup, Revenue Architecture, The Pricing Roadmap, YC Startup School, The E Myth, and many more…
- But also from the real journeys of AI-native companies like Cursor, ElevenLabs, Lovable, Mercor, and DeepL.
Sam was built to serve people like you:
Founders building in AI who don’t want to waste years guessing how to make it successful.
He’s here to help you hone the skills you’ll actually need to reach your first $10M in ARR.
And if you ever feel like you’ve hit a wall, Sam’s already there, map in hand, walking beside you.
Why I’m Doing This
I’m not here for the hype. I’m not trying to “cash in on AI.”
I’m here for something simpler, but much harder:
To make your journey clearer, calmer, and more successful.
Because I’ve been where you are.
And I’ll never forget what it felt like to keep going without someone who truly had my back.
Sam exists so that no founder has to walk alone.
Get In Touch
Have any questions?
Something not working quite right?
Need a gut check with a human who’s been there, done that?
Just shoot me an email, connect on LinkedIn, or say “Hi” on WhatsApp.
I’m always up for a video chat to unpack your toughest GTM puzzles.
No fluff, no pressure, just real talk.