This is your roadmap.
A clear, proven path to grow your AI startup from $0 to $10M in ARR—and beyond.
It’s built on the journeys (empirical data) of over 1,000 successful tech companies that scaled to $100M ARR in 10 years or less.
What did they have in common?
They didn’t guess.
They didn’t wander.
They mastered the right steps in the right order.
This roadmap breaks the journey into 8 milestones—each one unlocking the next:
- ICP – Know exactly who you’re building for
- MVP – Solve their problem with just enough product to win
- Pricing & Packaging – Make your offer clear and irresistible
- Founder-led Growth – Get your first traction yourself
- GTM Metrics – Know what to measure (and what to ignore)
- GTM Org Structure – Start building a team that sells
- GTM Process – Build repeatability into your motion
- Predictability – Lay the groundwork for scale
Each milestone has specific tasks to help you level up—step by step.
The skills (and muscles) you build at one stage make the next one easier.
By the time you reach $10M in ARR, you’re not just growing—you’re ready to scale.
I’ll be walking alongside you the whole way. Providing feedback, challenging your ideas, giving you tasks to complete, and achievements to unlock.
One step at a time. One milestone at a time.
Let’s get you there.